If you have a business that targets a geographically specific area, then you are going to have to reflect this on your website. It is often easier to rank a website in the local area listings than it is nationally or internationally, and there is a lot that you can do yourself to help achieve this. If you want to drive more business to your website this year, below are some tips to help you achieve your ambitions and get your business on the right track for 2021.
Sending The Search Engines The Right Signals
One of the fist things that you should do for your local SEO campaign is to create a Google My Business (GMB) account and link this to your website. There is a lot of useful information that potential customers can find on your GMB account, such as:
- Company Name and Address
- Contact Details
- Services & Products Offered
- Website Address
- Opening Hours
- Price Range
- Busiest Times
You must ensure that all the information in your GMB account is accurate, and you will want to use the information that you input and put this into a template, as you will use this later on.
Optimising Your Website
You will also want to change things on your website to reflect the audience and area that you are targeting. You will want to update your content to include the areas that you are looking to target as well as the keywords and ensure that the content is easily readable and adds value to the user experience. You will also want to ensure that your Page Titles, H1 Headers, and other Headers include your keywords and that they are all unique. You can also reinforce the SEO on the site by adding Image Alt attributes to the images on your site and add relevant keywords to these as well.
Building Links To Your Website
You are also going to have to do some link building to help increase the authority of your website and help improve your online visibility. One way to start this part of your marketing campaign is to build directory listings that is like your GMB page. There are websites such as:
- Bing Places
One vital aspect of building these directory listing is the company description, and you need to ensure that every listing you create has a unique description which will help to get it indexed. You can add plenty of information to your profile, as well as images, and list the products and services that you offer. You may also wish to consider using the services of a reputable digital agency that can help your website to rank locally, and drive traffic to it that converts into paying customers.