If you are keen on promoting your website, you have to take SEO on priority – period. SEO remains the core aspect of online marketing, no matter your goals or brand vision. Most website owners and small businesses prefer to outsource their SEO requirements, primarily because that is more cost-effective and allows them to focus on other critical aspects. If you are looking for an agency for SEO Sydney, there are a few things that must be discussed in detail. Here are some quick tips for getting started.
- Share your requirements
What do you really expect from the SEO service? Do you want to just feature on the first page of Google? Or do you expect to get leads and improve sales? The marketing mix depends on the requirements of the client, and we strongly suggest that you share your requirements first, so that you can get a more customized plan and estimate from the SEO agency.
- Local clientele of the service matters
If a company is among the top-rated SEO services in Sydney, they will have enough clients. Check if they are working with one of your competitors, or whether the company has specific experience in your niche. Promoting a website that sells onsite compute repairs is different from the process of marketing a simple shoe store.
- Website audit is a must
Sometimes, a website must be tweaked, or often redesigned first, before you consider something like SEO or PPC. Ask the SEO agency to offer a website audit, which is more like a review, where the current performance, traffic, rankings, design, and contents of the site is evaluated. You have to get this audit done, so that you have a fair idea of the work being done.
- Check genuine reviews
Any company can claim to be the best marketing agency in Sydney for SEO, but how do you know if they are saying the truth? Your best bet is to check for independent reviews on Google. If there are negative reviews, find the areas of concern, and let the company convince you of their work expertise.
- Estimate is not everything
It is quite possible to find vast differences between different estimates of SEO agencies. If that’s the case, consider experience over everything else. Keep in mind that some companies just do better SEO, and they have an in-house team with considerable exposure. They can help your website perform better, and to review the same, they can even offer regular reports. In fact, you should ask for monthly SEO reports, to review the performance of the website.
To sum up
Lastly, do get an estimate and don’t start with a long-term contract right away. Test a service, for at least five to six months, and check if you see a considerable difference in website SEO performance, and you can then sign a bigger contract. Also, ensure that you are involved in the SEO process and have a fair idea of the strategies used by them for your brand and website, in particular.